🚀 Recently, we came across a viral ad that sparked quite a debate. Many viewers criticised its quality, attributing it to the use of AI.
At Acreativealt, we believe it's not the use of AI that's the issue, but rather the quality of work produced. No offence to the designer—we understand the constraints of limited time, budget, and the oversimplification of the process.
In our opinion, AI's best use at the moment is as a tool for creating concept visuals and moodboards. Here's how we leverage AI in our workflow:
Step 1:Â We use an AI model trained in-house at Acreativealt. While it has imperfections, it's excellent for serving as a concept visual and a guide for an actual photoshoot.
Step 2:Â We then take a professional photo with a pro photographer and a proper camera, using the AI image as a guide.
Step 3:Â Finally, we enhance the photo using Photoshop. In this example, we replaced the background with AI-generated art.
By integrating AI into our workflow, we simplify the process and accelerate ad generation, ensuring high-quality results. This approach saves a lot of costs, especially time, and by having the AI art as a guide, we know exactly what to set up during the shoot. AI isn't the enemy—it's a powerful ally when used effectively. 💡
Speak with us to learn how we can help you save marketing and communication costs with AI.
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